Top 10 Fitness Equipment Brands for Your Gym (2023)

Alexandra Club Owners Business

As the fitness industry continues to expand, so does the demand for high-quality fitness equipment. Choosing the right manufacturer can be a daunting task, but it's essential for providing a great experience for your members. Gym CEOs, owners, and franchise managers must ensure that their gyms have the best fitness equipment to attract and retain customers. With so brands and suppliers, it can take time to identify the top players in the industry.

Whether setting up a new gym or upgrading your existing equipment, in this article, we'll explore the top 10 fitness equipment brands that gym owners and managers should consider for their fitness needs. We'll highlight the benefits and features of each brand, making you better equipped to make informed decisions about which brand to choose for your gym.

What Is Important When Choosing Fitness Equipment Suppliers for Your Gym?

When selecting fitness equipment suppliers for your gym, it is crucial to consider various factors:

  • Quality

Quality is essential to ensure that your gym provides the best equipment possible, and research shows that customers are willing to pay a premium for high-quality equipment. When it comes to the best fitness equipment brands, quality should be your number one priority.

According to a survey by IHRSA in 2020, 43% of respondents stated that equipment quality is the most important factor when choosing a gym.

Therefore, selecting suppliers with a reputation for high-quality equipment and rigorous testing and safety standards is crucial. Research shows that using durable materials can increase the lifespan of fitness equipment, thereby reducing maintenance and repair costs!

  • Innovation

Innovation is another essential factor when selecting fitness equipment suppliers for your gym. According to Insider Intelligence, the number of adults using interactive platforms and connected equipment for exercise surged 41.5% in 2020.

Investing in innovative equipment can help attract customers, increase retention rates, and improve overall satisfaction. To stay ahead of the curve, it's crucial to select a supplier with a strong track record of research and development. Opting for equipment that can adapt to new trends and technologies will give your gym the ability to evolve with the changing needs of the fitness industry.

  • Customer service

Good customer service is vital when selecting a fitness equipment supplier for your gym.

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A HubSpot survey found that 80% of customers consider customer service a very important factor when deciding whether to do business with a company.

A reliable supplier should offer excellent after-sales service, a dedicated account manager, training and installation services, and a reliable after-sales support team. Comparing online reviews can help you attain a clearer picture of the customer service departments of each brand.

  • Price

Price is naturally a fundamental consideration when choosing between fitness equipment brands.

Statistics provided by Statista indicate that 63% of consumers said price was the most important factor when selecting fitness equipment.

However, balancing quality and affordability is essential to ensure you get the best value for your money. Choosing suppliers that offer competitive pricing, transparent costs, and flexible payment options can help you stay within your budget without sacrificing quality.

  • Reputation

The reputation of fitness equipment brands is critical, especially in a crowded market. Choosing suppliers with an established reputation for delivering quality fitness equipment and excellent customer service can help ensure that you work with a reliable vendor. Checking reviews and testimonials from different gyms and fitness professionals can help you gauge their experience with the supplier.

  • Availability

Finally, the availability of fitness equipment is essential to ensure that your gym operates smoothly. Ensure you choose a supplier with readily available stock and who can deliver equipment on time. Selecting suppliers with multiple distribution centres and a comprehensive inventory range ensures you get the equipment you need when needed.


Top 10 Fitness Equipment Brands for Your Gym (1)

Top 10 Best Fitness Equipment Brands for Commercial Gyms

With numerous options, selecting the best fitness equipment brand may seem daunting. We have compiled a list of the top brands in this category to simplify the process. You can easily choose from any brands below based on your budget and personal preferences.

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  1. Technogym

Technogym is the world leader in producing fitness and wellness equipment. This Italian brand that has been at the forefront of fitness equipment brands for over 30 years. According to their website, their products are used in over 100,000 fitness centres and 200,000 homes worldwide. The company is known for its state-of-the-art technology and innovative designs that make it stand out.

Technogym has a wide range of products, including strength training equipment, cardio machines, and functional training equipment, which makes it a one-stop shop for all your gym equipment needs. Their high-quality equipment makes them suitable for commercial and home gym settings. The brand has a reputation for being on the cutting edge of fitness technology, with features such as interactive screens and smart tracking systems. Technogym's prices range from mid to high-end, and the brand is known for its excellent customer service.

  1. BH Fitness

BH Fitness is a leading fitness equipment brand from Spain, with a presence in over 65 countries. The brand offers high-quality equipment which is both durable and innovative.

BH Fitness provides various products, including cardio machines (treadmills and stationary bikes), strength equipment (ellipticals), and accessories. An affordable option for gym owners, the company offers prices in the mid-range. BH Fitness has a good reputation for customer service, and its products are available in many countries worldwide. Moreover, BH Fitness's equipment is designed to be user-friendly, making it ideal for gyms of all sizes.

  1. Tunturi

Tunturi is a Finnish company that has been making fitness equipment for over 90 years. In 1969 they revolutionised the fitness industry by introducing the world's first exercise bike ergometer for home use.

The company is known for its innovative and stylish designs, which make its equipment stand out in the market. They offer a wide range of cardio and strength equipment (treadmills, ellipticals, and exercise bikes), synonymous with durability and quality. Tunturi’s prices are mid-range, making it an affordable option for gym owners. Their equipment is designed to be user-friendly and has a good reputation for customer service, and their products are available in many countries worldwide.


Top 10 Fitness Equipment Brands for Your Gym (2)
  1. Matrix Fitness

Matrix Fitness is a subsidiary of Johnson Health Tech, a global fitness equipment manufacturer with over 3,500 employees worldwide. They are based in Germany and have been manufacturing in the industry for over 20 years.

The brand is known for its high-quality, commercial-grade fitness equipment, which includes cardio machines, strength training equipment, and functional training equipment. Matrix Fitness's equipment is designed to be durable, reliable, and easy to use, making it an excellent choice for commercial gym settings. A competitive price point in the market also supplements Matrix Fitness' wide range of offerings. Matrix Fitness has a strong reputation for excellent customer service, making them a reliable choice for any gym owner.

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  1. Cybex

Cybex is another leading fitness equipment manufacturer specialising in strength training and cardio equipment. They have been in business for over 45 years and have won over 90 product awards.

The company is known for their advanced technology and innovative and ergonomic designs, which make its equipment stand out in the market. Cybex's range of fitness equipment includes cardio machines, strength training equipment, and functional training equipment. Their prices are higher, but you're paying for top-of-the-line equipment.

  1. Life Fitness

Life Fitness is a global fitness equipment manufacturer with a presence in over 120 countries. They're known for their high-quality cardiovascular and strength training equipment.

Life Fitness products are innovative, reliable and designed for maximum performance. They have a wide range of products, from cardio machines to free weights, and their prices are competitive. Moreover, the company utilises robust and lightweight industrial-grade materials, making them a reliable option for those seeking premium top-of-the-line strength equipment brands.

  1. Precor

Precor is a subsidiary of Amer Sports, a global sports equipment company. According to its website, they have sold over 2 million fitness equipment units worldwide. For over 35 years, Precor has established itself as one of the most reputable names in the fitness industry, particularly for commercial gyms seeking high-end strength training equipment.

Innovation is ingrained in Precor's DNA, with even their earliest efficient and practical designs. While the brand offers various fitness products, they take pride in its strength equipment line. Precor's products focus on user experience, incorporating innovative techniques prioritising reliability and efficiency. While their prices are higher, you're paying for top-of-the-line equipment.

Precor also boasts excellent customer service, ensuring a seamless experience from purchase to post-sale support.


Top 10 Fitness Equipment Brands for Your Gym (3)
  1. WaterRower

WaterRower, owned by Nohrd, is a German manufacturer of rowing machines with a focus on sustainability and environmental responsibility. WaterRower has sold over 300,000 devices worldwide. Their products stand out for their handcrafted quality, blending functionality with aesthetics. While WaterRower's prices are higher, they're worth the investment as their products are built to last.

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With WaterRower's focus on craftsmanship, their products offer a challenging workout and an elegant piece of home decor. The use of water resistance technology offers a smooth and natural rowing experience, making it a popular choice for fitness enthusiasts.

  1. Gym80

Gym80 is a German company specialising in strength training equipment. The brand has been in business for over 35 years and has sold equipment to over 50 countries.

Gym80's products are built to be reliable and efficient, with a vast range of options available to suit every need. Their competitive pricing makes them an ideal choice for gym owners on a budget.

Along with providing top-notch products, Gym80 is also recognised for its exceptional customer service, cementing its position as one of the best fitness equipment brands in the market. Overall, Gym80's affordability, reliability, and customer service make them a top contender in the fitness equipment suppliers industry.

  1. Hammer Strength

Hammer Strength is a subsidiary of Life Fitness, specialising in strength training equipment, trusted by commercial gyms worldwide.

Established in the 90s, Hammer Strength has produced top-quality equipment ever since. Their ergonomically designed machines offer a natural range of movement, ensuring a comfortable workout experience.

Though Hammer Strength's prices may be higher than some of its competitors, they are widely recognised as a top-tier supplier of functional training equipment. With a reputation for excellent customer service, Hammer Strength is ideal for gym owners seeking the best in fitness equipment brands.


Top 10 Fitness Equipment Brands for Your Gym (4)


Selecting between fitness equipment suppliers is crucial for the success of any gym or fitness franchise. The fitness equipment industry constantly evolves, and keeping up with the latest trends and technologies can be difficult. By exploring the top players in the industry, you can better understand what is available and make an informed decision about which supplier or brand is best suited to your business’s needs.

(Video) Commercial Fitness Equipment: How to Pick the Best Machines for your Gym

Whether it's strength training equipment, cardio machines, or fitness accessories, choosing the right fitness equipment vendor can make a significant difference in the satisfaction of gym members and the business's overall success.

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  • Top 10 Fitness Equipment Brands for Your Gym (8)
  • Top 10 Fitness Equipment Brands for Your Gym (9)


Top 10 Fitness Equipment Brands for Your Gym? ›

Vibro- Gym Diamond – $70,000

Made in Germany, Vibro – gym diamond is the perfect fitness equipment that has a vibrating feature covering every muscle of the body. Dotted with Swarovski crystals, this is an expensive and luxurious fitness equipment.

Which equipment is used most at the gym? ›

9 pieces of basic gym equipment essential for all age groups
  • Training bench.
  • Dumbbell set.
  • Treadmill.
  • Stationary bicycle.
  • Barbell Set.
  • Rowing machine.
  • Low-impact treadmills.
  • Ellipticals.
Dec 23, 2019

What is the biggest gym brands? ›

United States
  • Gold's Gym.
  • LA Fitness.
  • Lifetime Fitness.
  • Orangetheory Fitness.
  • Planet Fitness.
  • Snap Fitness.
  • Town Sports International.
  • Youfit.

What is the most expensive gym equipment? ›

Vibro- Gym Diamond – $70,000

Made in Germany, Vibro – gym diamond is the perfect fitness equipment that has a vibrating feature covering every muscle of the body. Dotted with Swarovski crystals, this is an expensive and luxurious fitness equipment.

What are the 4 most important gym exercises? ›

In reality, we should all be doing aerobics, stretching, strengthening, and balance exercises.

What equipment should I buy to workout? ›

Basic Home Workout Equipment
  • Resistance bands.
  • Jump rope.
  • Step bench or box.
  • Abdominal wheel.
  • Exercise mat.
  • Gliding discs.
Sep 14, 2021

What machines to use at the gym to lose weight? ›

Top 4 best machines for weight loss at the gym
  • Rowing machine.
  • Assault bike.
  • Treadmill.
  • Stair climber machine.
Jul 19, 2020

What machine burns the most calories? ›

Elliptical machines tend to burn the most calories and can burn more than 800 calories per hour. Treadmills are a close second. However, it's important to keep in mind that how many calories you burn will ultimately depend on the speed, intensity and duration of your workout.

What gym workouts should I do everyday? ›

We posed this question to four fitness experts and compiled a list of their favorites.
  • Walking. Any exercise program should include cardiovascular exercise, which strengthens the heart and burns calories. ...
  • Interval training. ...
  • Squats. ...
  • Lunges. ...
  • Push-ups. ...
  • Abdominal Crunches. ...
  • Bent-over Row.
Apr 15, 2022

Does equipment matter in gym? ›

Less risk of injury. Whether it's the workout clothing you wear or the equipment you use, your risk of injury can be reduced if you use proper workout gear and equipment.

What brand of equipment does Gold's gym use? ›

GOLD'S EQUIPMENT. Join Gold's Gym and experience the our brand new, ergonomic, sleek, TechnoGym® machines.

What brand are Basic Fit machines? ›

All Basic-Fit clubs are equiped with machines from the top brand Matrix and Technogym.

What brand is Russian gym equipment? ›

The FOREMAN Products company — is the Russian manufacturer of the high-quality and reliable equipment and accessories for modern fitness clubs, gyms, schools, hotels and offices. The manufacture develops few main activity areas: strength equipment design and manufacturing.

What are the big 5 gym? ›

As I dug into the various articles on training I kept running across variations of things like the 5x5 or 5/3/1 training regimens, programs that center around what are often referred to as “The Big 5” exercises: Squat, Deadlift, Bench Press, Overhead Press, and Barbell Row.

What's the most popular gym? ›

LA Fitness

LA Fitness subsidiaries are in over 700 locations across the United States. Since 2013, Club Industry has recognized LA Fitness as the #1 club on their "Top 100 Clubs" list. The company's sales in 2017 were $2.1 billion, up 5.7 percent over the previous year.

What is the most popular gym in the US? ›

Most used gyms in the U.S. as of April 2022

As of April 2022, Planet Fitness was the most popular fitness center among gym members in the United States. Overall, 26.6 percent of surveyed gym members claimed to exercise at Planet Fitness the most often.

What makes a luxury gym? ›

This means designing for, and investing in quality services (personalized training, customized nutrition plans), high-quality materials, and smart gym equipment as these will create value for its clientele and raise the value of the brand.

Are luxury gyms worth it? ›

Truthfully, luxury gyms are worth the cost, but only if the person purchasing a membership has the time and money to spend. For someone who works a nine-to-five job every day of the week, purchasing a luxury membership is a nonsensical decision.

Why are gym brands so expensive? ›

If you're like most people, you probably think that gym clothes are expensive because they're made with innovative fabric that helps keep you cool and dry. The truth is, most gym clothes are expensive because they're fashionable. Gym clothes have come a long way in the past few years.

What exercise builds the most muscle? ›

Squats are the king of all muscle and strength building exercises. No workout should be without deep squats. They are performed with a barbell, generally in a squat rack. Squats not only build massive legs, but also stress most of the upper body.

What are the only 5 gym exercises? ›

The only 5 weight training exercises you'll ever need

The basic 5 weight training exercises that will make you strong, fit, and healthy are the squat, hip hinge, overhead press, row, and chest press. They work all major muscle groups in the body, including the core.

What are the big 3 gym exercises? ›

Exercises differ in quality. Some are superior to others. A chosen few are also known as the "big three." The bench press, squat, and deadlift are the "big three." These are the three lifts that powerlifters utilize to compare their strength to that of the competition using the combined total.

What is the number 1 calorie burning exercise? ›

Running is the winner for most calories burned per hour. Stationary bicycling, jogging, and swimming are excellent options as well. HIIT exercises are also great for burning calories. After a HIIT workout, your body will continue to burn calories for up to 24 hours.

How can I burn 700 calories in 1 hour? ›

If you can run at a speed of 11 miles an hour for 30 minutes, you'll burn approximately 705 calories. However, this is a very intense pace, so if you can't quite make the cut, don't worry. Reduce your speed to a leisurely 5 miles an hour and burn the same amount of calories during an hour-long jog instead.

What machines at the gym burn the most fat? ›

Based on our calculations, the elliptical machine comes out on top – burning over 800 calories per hour. However, treadmills were a close second and both cycling/rowing are still a great way to work up a sweat. Different machines work different muscle groups, so be sure to tailor your workouts to your individual goals.

What is the most effective gym routine? ›

I suggest two days of cardio, two days of strength and one day of HIIT." For your cardio you could do the elliptical, cycling, treadmill, an outdoor run or even a rowing machine. For strength training, you can use weights, your own bodyweight or other equipment like kettlebells.

How many times a week should you workout to lose weight? ›

If you're trying to lose weight, you should aim for doing cardio at least five days per week for a total of at least 250 minutes (4 hours, 10 minutes) each week. Contrary to what many believe, you can do aerobic exercise seven days per week. If this goal seems daunting for you, start slow.

How long should you workout a day? ›

As a general goal, aim for at least 30 minutes of moderate physical activity every day. If you want to lose weight, maintain weight loss or meet specific fitness goals, you may need to exercise more. Reducing sitting time is important, too.

Is it better to buy your own gym equipment? ›

Buying gym equipment costs money, requires space and makes working out a solitary venture. Gym memberships cost money in monthly fees and other charges, requires added time and effort to get there and makes working out more of a social venture. Many experts favor a combination of membership and home equipment.

What's better machines or free weights? ›

Free weights help develop greater power, as compared to machines. Working out with free weights is a more efficient way to hit most fitness goals, including increasing strength and muscle size, changing body composition, and weight loss.

What gym equipment is best for arms? ›

Cable Machine
  • Cable machine curls.
  • One-handed cable machine curls.
  • Cable machine hammer curls.
  • Triceps kickbacks.
  • Cable machine pushdowns.

Who makes Costco gym? ›

Pacific Fitness Products | Costco Corporate Fitness Center.

Why do people like Golds Gym? ›

Gold's Gym is also a good gym for general gym-goers and individuals who like to do HIIT workouts and take group classes. Classes vary by location, but you can typically find yoga, kickboxing, spinning, Zumba, and boot camp classes. Gold's Gym also offers one-on-one personal training.

Why is Gold's Gym so expensive? ›

Golds gym is expensive because its a high end gym chain, it provides superior quality of machines, ambiance and services for their customers. Not only this it is an international brand and also has a name therefore they even charge a premium due to that !

Which gym machines are best for beginners? ›

The 7 best pieces of gym equipment for beginners
  1. Lat pull-down. The lat pull-down machine targets your 'latissimus dorsi' (or 'lats'), one of the largest muscles in your back, while also engaging your biceps and shoulders. ...
  2. Seated row. ...
  3. Bench press. ...
  4. Leg press. ...
  5. Assisted pull-up. ...
  6. Smith machine. ...
  7. Cable machine.
Dec 22, 2022

Who are competitors of fit? ›

Fit Analytics's Top competitors in the product-recommendations category are Oracle Commerce, Oracle ATG Web Commerce, Beeketing.

What is the easiest machine at the gym? ›

Elliptical. “This machine is great for beginners because it's low impact, easy-to-use, and works your entire body. You can use it for a longer, full-body cardio session, or simply as your warm-up before a strength workout,” says Thomas.

Who makes Gymshark? ›

Gymshark is a British fitness apparel and accessories manufacturer and retailer headquartered in Solihull, England. Founded in June 2012, Gymshark creates and distributes its own range of fitness wear. In 2020, the company was valued at over £1 billion. Ben Francis is the majority owner of the company.

How many companies make gym equipment? ›

The US fitness equipment manufacturing industry, a subset of the sporting goods manufacturing industry, includes about 1,600 establishments (single-location companies or units of multi-location companies) with combined annual revenue of about $10 billion.

What stationary bike is made in USA? ›

These quality remanufactured upright exercise bikes and recumbent exercise bikes including the Tectrix BikeMax, Star Trac, Life Fitness LifeCycle and Cybex Cyclone are all USA made and refurbished for use in your commercial gym, home fitness workout studio, military hospital rehabilitation center, or government ...

How do I choose the best home gym equipment? ›

8 Tips for Choosing the Right Gym Equipment
  1. Gym Space. First and foremost, you need to consider the space you have available for your gym equipment. ...
  2. Budget. ...
  3. Fitness Goals. ...
  4. Maintenance and Warranty. ...
  5. Ease of Use. ...
  6. Your Personal Trainer. ...
  7. Comfort. ...
  8. Consumer Ratings and Reviews.
Aug 11, 2022

What is the best single piece of home gym equipment? ›

  • Best All-in-One Home Gym: Tonal. ...
  • Best Dumbbell Set: Living. ...
  • Best Weight Benches: REP AB-5100 Adjustable Bench. ...
  • Best Resistance Bands: Living. ...
  • Best Barbell: REP Fitness Gladiator MX Barbell. ...
  • Best Elliptical Machine: NordicTrack Commercial 14.9. ...
  • Best Treadmill: NordicTrack Commercial 2450.
4 days ago

What is the best at home gym for building muscle? ›

For most home gyms, we recommend any collection of dumbbells and adjustable dumbbells paired with a bench. We also recommend weight plates and barbells with a bench or rack. This is because (as previously mentioned), free weights force your stabilizing muscles to be engaged in your muscle building workouts.

What exercise equipment burns the most belly fat? ›

The treadmill has been shown to burn calories at the highest rate of any cardio exercise machine and running on a treadmill is one of the most effective ways to lose belly fat.

What should I buy for beginner home gym? ›

The basics (inexpensive)
  • An exercise mat or yoga mat.
  • Resistance bands (light, medium, heavy).
  • Stability ball.
  • Bench, step bench or box (something to elevate you).
  • Ab wheel.
  • Gliding discs.
  • Jump rope.
Jan 7, 2021

Is owning a gym good income? ›

In addition, you can expect to work long hours, often including early mornings and late nights. While owning a gym can be profitable, it is not a get-rich-quick scheme. Those who are successful in this business are those who are willing to put in the hard work.

Are gym owners profitable? ›

For example, in our 2021 study we found that 85.3 percent of the gyms that spend over $20,000 a month are profitable, while only 65.7 percent of gyms that spend at least $6,503 turn a profit.

What makes a gym worth it? ›

You can use equipment you've never had access to before and dedicate more time to exercising. With a dedicated space to visit for working out, you'll feel motivated to get a proper workout and get your heart pumping. But joining a gym gets you more than access to free weights and treadmills.


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